Annie Wilson

  Annie Wilson is a Lecturer of Marketing at the Wharton School of the University of Pennsylvania. She formerly served as a Senior Behavioral Scientist at The Vanguard Group. Annie received a PhD in Marketing from Harvard Business School. Prior to her doctoral studies, Annie received a BA in English and Psychology from Georgetown University, and worked as a research associate for the Georgetown Institute for Consumer Research, sponsored by KPMG. Her research findings have been published in Marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review. Annie is also a member of the Adweek academic council. Annie’s current work focuses on applying behavioral science and experimentation to influence customer behavior and guide strategies related to innovation, brand management, and product development. Annie is also an NASM certified personal fitness trainer.